Gentle Monster

A Platform of Worlds

Elsewhere.

The lens is the door.
Elsewhere is the room.

The Platform

Elsewhere is a series of worlds opened in succession across cities. Each chapter is anchored by a Haus, revealed across paid, earned, shared, and owned channels, and closed to make room for the next.

Haus Dosan installation in Seoul, Gentle Monster Apgujeong-ro flagship
Chapter 01 / Now Open

Haus Dosan

Five floors. Six rooms. One world. Walk into a strange familiar landscape at the corner of Apgujeong-ro.

4 Apgujeong-ro 46-gil, Gangnam-gu, Seoul
Open daily, 11:00 to 21:00
Apgujeong Rodeo Station, Exit 5
PLAN YOUR VISIT
Field Notes

From inside the world.

Behind the kinetic flora, Gentle Monster jewelry collection campaign
Film
Behind the kinetic flora
The room designer speaks, an interview inside Haus Dosan
Interview
The room designer speaks
Notes from Apgujeong, a dispatch from the Gentle Monster Haus
Dispatch
Notes from Apgujeong